LinkedIn seeks to provide measurement for content marketing effectiveness
LinkedIn has introduced a new analytics tool to its content marketing offering which it claims will help brands to quantify and benchmark content posted on its site.
View ArticleAussie marketers keep spending on content marketing despite creation constraints
Nearly half of all Australian marketers plan to spend more on content marketing activities next year, but less than one in five have a dedicated content chief working in their organisation today, a new...
View ArticleSuncorp appoints content marketing consultancy Edge to deliver Business...
Suncorp has appointed content marketing agency, Edge, to help produce its content marketing offering, Business Insurance Hub.
View ArticleMetrics a must for making the most of content marketing, says Forrester
Audience, content and business performance metrics are all vital if marketers want to make the most out of their content marketing strategy, a new Forrester Research report claims.
View ArticleHow Dark Social is affecting your content marketing strategy
Publishers have always known social media likes and shares does not paint a complete picture of how their content is being passed along. Social sharing and search has never been able to entirely...
View ArticleAAMI insures social media marketing with real-time content
Insurance brand, AAMI, claims its decision to up the content marketing ante with a real-time social media approach is already driving more positive digital engagement.
View ArticleVice: Targeting millennials is about opt-in content
Marketers targeting millennials must focus on opt-in and value-driven content if they hope to have a shot at appealing to these digitally savvy consumers.
View Article6 ways marketers are using technology in content marketing
Content marketing isn’t just about crafting a clever yarn or funny video for your website. It requires a strategic approach to the type and amount of content you plan to produce, as well as a clear...
View ArticleUni of Southern Queensland ramps up social and content strategy
The University of Southern Queensland (USQ) has ramped up its social media strategy and launched a digital content portal as it looks to improve engage with prospective and current students.
View ArticleAussie marketers struggling to be effective with content marketing
Australian marketers are feeling less effective when it comes to content marketing, and many are still struggling to demonstrate its ROI to the organisation, a new report claims.
View Article5 predictions on content marketing trends and strategy in 2015
For many, 2014 is heralded as the year of content marketing. Increasing swathes of brands ramped up their investment into owned media, launching everything from media partnerships (GE, for example) to...
View ArticleHow to use Ebooks to improve your content marketing strategy
"Thin" online content, such as low-quality guest blog posts, is out this year, thanks to the various Google algorithm updates of the past few years. Experts suggest that in 2015 and beyond, it will be...
View ArticleInterview: Cracking the digital video code for brands
With more than 100 hours of video uploaded to YouTube every minute, ensuring that even a short film can capture an audience’s attention is no easy task. But when you’ve been making short films for more...
View ArticleLonely Planet launches new content sharing platform to boost customer engagement
Lonely Planet has launched a new self-publishing content platform, Trips, offering travellers an opportunity to share and discover memorable experiences while better engaging with the brand.
View ArticleInside the Business Australia COVID pivot
When COVID-19 hit, Business Australia was days away from launching its planned ‘In the business of better’ messaging, forcing it to drop the planned campaign and instead prioritise business support and...
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